{"id":26,"date":"2020-04-03T13:39:25","date_gmt":"2020-04-03T13:39:25","guid":{"rendered":"https:\/\/avadawebsites.wpengine.com\/takeout\/?page_id=26"},"modified":"2026-07-01T05:11:48","modified_gmt":"2026-07-01T05:11:48","slug":"privacy-policy-2","status":"publish","type":"page","link":"https:\/\/ntvaluefoods.com\/index.php\/privacy-policy-2\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:6%;--awb-padding-bottom:6%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography1-line-height);\">New Tranquebar Value Foods Privacy &amp; Data Policy<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Last Updated: July 1, 2026<\/p>\n<\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:10px;margin-bottom:30px;width:100%;max-width:80px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color5);border-color:var(--awb-color5);border-top-width:3px;\"><\/div><\/div><a class=\"fusion-modal-text-link\" href=\"#\">\n<style>\n        body {<br \/>            font-family: 'Segoe UI', Tahoma, Geneva, Verdana, sans-serif;<br \/>            line-height: 1.6;<br \/>            color: #333333;<br \/>            background-color: #f9fbf9;<br \/>            margin: 0;<br \/>            padding: 0;<br \/>        }<br \/>        .container {<br \/>            max-width: 850px;<br \/>            margin: 40px auto;<br \/>            background: #ffffff;<br \/>            padding: 40px;<br \/>            border-radius: 8px;<br \/>            box-shadow: 0 4px 15px rgba(0,0,0,0.05);<br \/>            border-top: 6px solid #004d26;<br \/>        }<br \/>        h1 {<br \/>            color: #004d26;<br \/>            font-size: 28px;<br \/>            margin-bottom: 5px;<br \/>            text-transform: uppercase;<br \/>            letter-spacing: 0.5px;<br \/>        }<br \/>        .meta-info {<br \/>            font-size: 14px;<br \/>            color: #666666;<br \/>            margin-bottom: 30px;<br \/>            border-bottom: 2px solid #eef2ee;<br \/>            padding-bottom: 15px;<br \/>        }<br \/>        h2 {<br \/>            color: #00733b;<br \/>            font-size: 20px;<br \/>            margin-top: 30px;<br \/>            border-left: 4px solid #00733b;<br \/>            padding-left: 12px;<br \/>        }<br \/>        h3 {<br \/>            color: #00994d;<br \/>            font-size: 16px;<br \/>            margin-top: 20px;<br \/>        }<br \/>        p {<br \/>            margin-bottom: 15px;<br \/>            text-align: justify;<br \/>        }<br \/>        ul, ol {<br \/>            margin-bottom: 20px;<br \/>            padding-left: 25px;<br \/>        }<br \/>        li {<br \/>            margin-bottom: 8px;<br \/>        }<br \/>        table {<br \/>            width: 100%;<br \/>            border-collapse: collapse;<br \/>            margin: 25px 0;<br \/>            font-size: 15px;<br \/>        }<br \/>        th, td {<br \/>            border: 1px solid #dddddd;<br \/>            padding: 12px 15px;<br \/>            text-align: left;<br \/>        }<br \/>        th {<br \/>            background-color: #f2f9f5;<br \/>            color: #004d26;<br \/>            font-weight: 600;<br \/>        }<br \/>        tr:nth-child(even) {<br \/>            background-color: #fafafa;<br \/>        }<br \/>        .highlight-box {<br \/>            background-color: #f2f9f5;<br \/>            padding: 20px;<br \/>            border-left: 4px solid #004d26;<br \/>            margin: 30px 0 10px 0;<br \/>            border-radius: 0 4px 4px 0;<br \/>        }<br \/>        .highlight-box p {<br \/>            margin: 6px 0;<br \/>        }<br \/>        @media (max-width: 768px) {<br \/>            .container {<br \/>                margin: 10px;<br \/>                padding: 20px;<br \/>            }<br \/>            table, th, td {<br \/>                font-size: 13px;<br \/>                padding: 8px;<br \/>            }<br \/>        }<br \/>    <\/style>\n<div class=\"container\">\n<p>Welcome to New Tranquebar Value Foods (NTVF). We operate both an expanding physical retail franchise network (&#8220;Model 1 \u2013 Retail Outlet&#8221;) and an e-commerce platform for selling our products online. We are deeply committed to protecting the privacy, security, and personal data of our online customers, web visitors, franchise applicants, and business partners.This Privacy and Data Policy outlines how we collect, use, process, and safeguard your data across all digital and physical touchpoints, ensuring compliance with standard e-commerce and retail data protection guidelines.<\/p>\n<h2>1. Data Collection Scope<\/h2>\n<p>We collect information necessary to fulfill online orders, manage user accounts, evaluate franchise applications, and improve our traditional coastal product offerings.<\/p>\n<h4>A. Online Customers &amp; E-Commerce Users<\/h4>\n<ul>\n<li><strong>Account Registration &amp; Profile Information:<\/strong> Name, email address, contact number, billing address, and shipping destination coordinates.<\/li>\n<li><strong>Transactional Information:<\/strong> History of products purchased (such as Dry Fish, Fish Pickles, Millet Mixes, Health Mixes, and Herbal Bath Powders), transaction dates, and total order values.<\/li>\n<li><strong>Payment Data:<\/strong> Payment processing details tokenized via secure, PCI-DSS compliant third-party payment gateways. <em>Note: NTVF does not store raw credit\/debit card numbers or net banking passwords on its servers.<\/em><\/li>\n<li><strong>Digital Tracking Data:<\/strong> IP addresses, browser types, device identifiers, and browsing behavior on our website captured via cookies to optimize your online shopping experience.<\/li>\n<\/ul>\n<h4>B. Franchise Applicants &amp; Entrepreneurs<\/h4>\n<ul>\n<li><strong>Identification &amp; Contact Data:<\/strong> Full name, telephone numbers (including but not limited to +91 63822 21421 and +91 96263 33417), and geographic area or territory preferences.<\/li>\n<li><strong>Professional &amp; Business Profiles:<\/strong> Categorization details (e.g., Entrepreneurs, Retailers, Self-Help Groups, Working Professionals, or Women Entrepreneurs).<\/li>\n<li><strong>Financial Declarations:<\/strong> Expected or available investment capacity relative to our standard setup range of \u20b94.0 \u2013 5.0 Lakhs.<\/li>\n<\/ul>\n<h4>2. Purpose of Data Processing<\/h4>\n<p>NTVF processes your personal information for specific, legitimate business purposes as outlined below:<\/p>\n<table>\n<thead>\n<tr>\n<th>User Category<\/th>\n<th>Data Type<\/th>\n<th>Primary Purpose of Processing<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Online Shoppers<\/strong><\/td>\n<td>Contact, Address &amp; Order Details<\/td>\n<td>Fulfilling orders, processing secure payments, tracking delivery shipments, and issuing digital invoices.<\/td>\n<\/tr>\n<tr>\n<td><strong>Website Visitors<\/strong><\/td>\n<td>Cookies &amp; Analytics Data<\/td>\n<td>Improving online store navigation, personalization, remembering shopping cart items, and running digital promotions.<\/td>\n<\/tr>\n<tr>\n<td><strong>Franchise Applicants<\/strong><\/td>\n<td>Business &amp; Financial Profiles<\/td>\n<td>Evaluating eligibility for Model 1 Retail Outlets, establishing exclusive territory rights, and providing store setup guidance.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h4>3. Data Sharing and Third-Party Disclosures<\/h4>\n<p>We do not sell, trade, or rent personal data to unauthorized third parties. Information is exclusively shared with trusted entities to perform essential operational functions:<\/p>\n<ol>\n<li><strong>E-Commerce Service Providers:<\/strong> Secure payment gateway partners, web hosting providers, and software infrastructure platforms.<\/li>\n<li><strong>Logistics and Delivery Partners:<\/strong> Shipping companies and courier services responsible for dispatching traditional coastal foods from our sources directly to your shipping address.<\/li>\n<li><strong>Franchise Support Teams:<\/strong> Internal personnel providing ongoing business assistance, training, operations support, and branding updates.<\/li>\n<li><strong>Legal and Regulatory Bodies:<\/strong> When mandated by statutory laws, taxation requirements, or standard corporate audits.<\/li>\n<\/ol>\n<h4>4. Data Security &amp; Encryption<\/h4>\n<p>We implement robust technical and organizational security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. Online transaction pages utilize Secure Sockets Layer (SSL) encryption protocols. Franchise documentation and customer profile databases are restricted to authorized personnel under strict confidentiality agreements.<\/p>\n<h4>5. Cookies and Web Pixels<\/h4>\n<p>Our online store uses cookies to enhance functionality. You can modify your browser preferences to reject cookies; however, doing so may impact certain automated features, such as maintaining items in your shopping cart or staying logged into your customer portal profile.<\/p>\n<h4>6. Data Retention Policy<\/h4>\n<ul>\n<li><strong>E-Commerce Accounts:<\/strong> Retained as long as the user account remains active, or as required by financial auditing regulations for sales history.<\/li>\n<li><strong>Franchise Inquiries:<\/strong> Stored securely during the territory clearance, validation, and training orientation cycle, or until the request is formally closed.<\/li>\n<\/ul>\n<h4>7. User Rights and Controls<\/h4>\n<p>You maintain full ownership rights over your personal data. You may exercise these options at any time:<\/p>\n<ul>\n<li><strong>Correction &amp; Modification:<\/strong> Update your e-commerce delivery coordinates or edit franchise applicant details.<\/li>\n<li><strong>Marketing Preferences:<\/strong> Opt out of receiving new product updates, promotional offers, and digital newsletters via the provided unsubscribe links.<\/li>\n<li><strong>Data Erasure:<\/strong> Request the deletion of your online registration account or franchise application records, subject to regulatory transaction-keeping constraints.<\/li>\n<\/ul>\n<h4>8. Contact and Grievances<\/h4>\n<p>For any inquiries regarding this Privacy and Data Policy, data modifications, online order concerns, or franchise territory clearance, please contact our support desk:<\/p>\n<div class=\"highlight-box\">\n<p><strong>New Tranquebar Value Foods (NTVF)<\/strong><\/p>\n<p><strong>Helpline Numbers:<\/strong> +91 63822 21421 \/ +91 96263 33417<\/p>\n<p><strong>Core Values:<\/strong> Traditional Taste | Natural &amp; Safe | Supports Local Fishermen | Good Food Better Health<\/p>\n<\/div>\n<\/div>\n<\/a><div class=\"fusion-text fusion-text-2\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-26","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ntvaluefoods.com\/index.php\/wp-json\/wp\/v2\/pages\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ntvaluefoods.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ntvaluefoods.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ntvaluefoods.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ntvaluefoods.com\/index.php\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":8,"href":"https:\/\/ntvaluefoods.com\/index.php\/wp-json\/wp\/v2\/pages\/26\/revisions"}],"predecessor-version":[{"id":1556,"href":"https:\/\/ntvaluefoods.com\/index.php\/wp-json\/wp\/v2\/pages\/26\/revisions\/1556"}],"wp:attachment":[{"href":"https:\/\/ntvaluefoods.com\/index.php\/wp-json\/wp\/v2\/media?parent=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}